erin.g.everhart@gmail.com • 336.392.2448
Erin Everhart
Creative Department Manager
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The Short & Sweet
I’ve spent more than 20 years working in creative and marketing roles, and for the past decade, I’ve managed CTW Home Collection’s creative department. My experience ranges from hands-on design work to leading a team of designers, photographers, and digital staff. Along the way I’ve overseen everything from product development to rebranding initiatives, helping the company expand its online sales and grow its customer base. I enjoy combining creativity with strategy—finding ways to make ideas both beautiful and effective.
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Employment History
Creative Department Manager Feb 2014 - Present
CTW Home Collection Greensboro, NC
⬧ Lead a creative team of six (designers, photographer, social media, and web) plus outside vendors.
⬧ Oversaw the growth of our e‑commerce site to more than 2,000 products, improving UX/UI to boost customer engagement.
⬧ Generated more than 30,000 new client leads, fueling major growth in online traffic and visibility.
⬧ Achieved an extraordinary 1100% increase in website revenue, a 25% boost in conversion rates, and a 1400% surge in transaction volumes through site improvements and targeted campaigns.
⬧ Directed a full company rebrand, refreshing packaging, catalogs, and web design to match evolving markets.
⬧ Managed all in‑house marketing campaigns—email, print, digital, and social.
⬧ Art directed product photography and developed new home décor designs to expand the line.
⬧ Coordinated photo shoots and prepared products to ensure visuals aligned with brand standards.
⬧ Collaborated across departments to meet tight deadlines and deliver consistent, effective materials.
Senior Graphic Designer Jan 2010 - Feb 2014
Market America Greensboro, NC
⬧ High-Impact Design Execution: Delivered a high volume of packaging, catalogs, logo designs, and product labels, ensuring every asset aligned with the company’s brand identity and marketing objectives.
⬧ Brand Consistency Champion: Maintained and reinforced visual consistency across all company brands, driving alignment with overarching marketing strategies and enhancing brand recognition.
⬧ Leadership in Action: Stepped into a leadership role during the team leader’s absence, fielding executive management inquiries, providing strategic direction, and serving as the primary point of contact for the team.
⬧ Collaborative Deadline Management: Partnered seamlessly with team members to achieve ambitious deadlines, balancing creativity and efficiency under high-pressure conditions.
⬧ Photography Direction: Organized and scheduled photo shoots, meticulously preparing products and collaborating with photographers to ensure visuals met brand standards and conveyed compelling narratives.
⬧ Vendor Partnership Excellence: Coordinated with vendors to define project specifications, streamlining workflows for optimal efficiency and timely delivery.
Studio Graphic Artist Mar 2001 - Dec 2005
Trone Advertising Agency High Point, NC
⬧ Supported senior art directors by producing designs for advertising campaigns.
⬧ Prepared print‑ready files and mechanicals with careful attention to detail.
⬧ Collaborated with production and account teams to meet client goals on schedule.
Skills
Content Development, Team Leadership, Coaching, Adobe Creative Cloud, Microsoft Office, Sage ERP, Mailchimp, JIRA, Asana, E-Commerce Platforms, Photography & Art Direction
Education
Advertising and Graphic Design
Guilford Technical Community CollegeJamestown, NC