erin.g.everhart@gmail.com • 336.392.2448
Erin Everhart
Creative Department Manager
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Professional Summary
Creative Department Manager with over two decades of experience leading dynamic teams and spearheading transformative projects in advertising, product development, and e-commerce. Proficient in content development and team leadership, leveraging skills in Adobe Creative Cloud and e-commerce platforms to drive remarkable revenue growth and brand evolution. Committed to fostering innovation and strategic thinking, with a proven track record of achieving significant business growth through creative and integrated marketing strategies.
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Employment History
Creative Department Manager Feb 2014 - Present
CTW Home Collection Greensboro, NC
⬧ Dynamic Team Leadership: Managed a multidisciplinary team of six direct reports—spanning product designers, a web designer, photographer, print designer, and social media manager—along with third-party vendors, to achieve transformative creative advertising, product development, marketing, and e-commerce objectives.
⬧ Hands-On E-Commerce Management: Managed a 2,000 SKU e-commerce platform, driving all aspects of its operation while leading user-centric UX/UI enhancements to elevate digital engagement and optimize the customer experience.
⬧ Revenue Acceleration: Propelled business growth by adding over 30,000 new client leads, driving an extraordinary 1100% increase in website revenue, a 25% boost in conversion rates, and a 1400% surge in transaction volumes.
⬧ Brand Evolution: Spearheaded a comprehensive company rebranding initiative and led multiple strategic overhauls of website backend functionality and user interface design to align with evolving market demands.
⬧ Integrated Marketing Leadership: Architected and executed all in-house print, digital, and social advertising campaigns, including high-impact email marketing strategies.
⬧ Creative Vision and Product Innovation: Art directed in-house photography, led product design initiatives, and curated an inspired selection of home décor products to align with the company’s brand identity and customer expectations.
Senior Graphic Designer Jan 2010 - Feb 2014
Market America Greensboro, NC
⬧ High-Impact Design Execution: Delivered a high volume of packaging, catalogs, logo designs, and product labels, ensuring every asset aligned with the company’s brand identity and marketing objectives.
⬧ Brand Consistency Champion: Maintained and reinforced visual consistency across all company brands, driving alignment with overarching marketing strategies and enhancing brand recognition.
⬧ Leadership in Action: Stepped into a leadership role during the team leader’s absence, fielding executive management inquiries, providing strategic direction, and serving as the primary point of contact for the team.
⬧ Collaborative Deadline Management: Partnered seamlessly with team members to achieve ambitious deadlines, balancing creativity and efficiency under high-pressure conditions.
⬧ Photography Direction: Organized and scheduled photo shoots, meticulously preparing products and collaborating with photographers to ensure visuals met brand standards and conveyed compelling narratives.
⬧ Vendor Partnership Excellence: Coordinated with vendors to define project specifications, streamlining workflows for optimal efficiency and timely delivery.
Studio Graphic Artist Mar 2001 - Dec 2005
Trone Advertising Agency High Point, NC
⬧ Precision in Production: Developed print-ready mechanicals with meticulous attention to detail, ensuring all projects were flawlessly executed and delivered on time.
⬧ Conceptual Innovator: Expanded and refined concepts initiated by art directors, taking ownership of independent execution to deliver compelling and impactful creative work.
⬧ Strategic Brand Collaboration: Partnered with Senior Creative to craft exceptional deliverables that aligned seamlessly with clients' branding guidelines and elevated their market presence.
⬧ Cross-Functional Problem Solver: Worked closely with production and account management teams, fostering collaboration to deliver innovative and effective solutions for every assignment.
Skills
Content Development, Team Leadership, Coaching, Adobe Creative Cloud, Microsoft Office, Sage ERP, Mailchimp, JIRA, Asana,
E-Commerce Platforms.
Education
Advertising and Graphic Design
Guilford Technical Community CollegeJamestown, NC